National
• 2 hours ago• Lim_Rothanaksambath
Information Minister Announces Five Measures in "Good Will II" Campaign to Regulate Alcohol Advertising
Phnom Penh, October 28, 2026: H.E. Neth Pheaktra, Minister of Information and Chairman of the Working Group on Management of Alcohol Product Advertising, has announced five key measures under the "Good Will II" campaign to strengthen effective and responsible management of alcohol advertising.
Speaking at the announcement, the minister stressed that the government's goal is not to restrict business or shut down advertising, but to bring order to the market, ensure compliance with the law and protect public well-being.
The five measures are: first, strengthening law enforcement, requiring all advertising to comply with declarations and guidelines—particularly the prohibition of exaggerated claims, fixed broadcast hours on radio and television, and maintaining a 200-metre distance from key locations such as schools, health facilities and religious sites. Companies must have internal monitoring systems to ensure broadcast content matches what was authorised.
Second, protecting children and minors: advertising must avoid using images or digital techniques that appeal to children and minors, and companies must take responsibility for selecting content formats and target audiences.
Third, promoting the dignity of women and national culture: advertising must be creative without degrading women's dignity or using women's bodies as a commercial tool.
Fourth, shifting from product advertising toward integrating educational messages: the minister encouraged companies to reduce product imagery and increase clear health and road safety messages. He noted that through past cooperation, alcohol billboards have declined sharply and many companies have switched to advertising drinking water instead.
Fifth, strengthening management of venues and broadcast channels: enforcement must apply equally to traditional and digital media, including Facebook and TikTok. There can be no situation where something is banned on television but posted on social media without accountability.
H.E. Neth Pheaktra called on all relevant parties—including manufacturers, advertising agencies, influencers, media outlets and authorities at all levels—to take part in the campaign with a high sense of responsibility, ensuring that economic development goes hand in hand with public health and dignity.
Source: Ministry of Information
Reported by The Khmer Daily Network
Speaking at the announcement, the minister stressed that the government's goal is not to restrict business or shut down advertising, but to bring order to the market, ensure compliance with the law and protect public well-being.
The five measures are: first, strengthening law enforcement, requiring all advertising to comply with declarations and guidelines—particularly the prohibition of exaggerated claims, fixed broadcast hours on radio and television, and maintaining a 200-metre distance from key locations such as schools, health facilities and religious sites. Companies must have internal monitoring systems to ensure broadcast content matches what was authorised.
Second, protecting children and minors: advertising must avoid using images or digital techniques that appeal to children and minors, and companies must take responsibility for selecting content formats and target audiences.
Third, promoting the dignity of women and national culture: advertising must be creative without degrading women's dignity or using women's bodies as a commercial tool.
Fourth, shifting from product advertising toward integrating educational messages: the minister encouraged companies to reduce product imagery and increase clear health and road safety messages. He noted that through past cooperation, alcohol billboards have declined sharply and many companies have switched to advertising drinking water instead.
Fifth, strengthening management of venues and broadcast channels: enforcement must apply equally to traditional and digital media, including Facebook and TikTok. There can be no situation where something is banned on television but posted on social media without accountability.
H.E. Neth Pheaktra called on all relevant parties—including manufacturers, advertising agencies, influencers, media outlets and authorities at all levels—to take part in the campaign with a high sense of responsibility, ensuring that economic development goes hand in hand with public health and dignity.
Source: Ministry of Information
Reported by The Khmer Daily Network
